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Common Names: poinsettia Family: Euphorbiaceae (spurge Family) Description The poinsettia's species name pulcherrima means "most beautiful" and that it is! Poinsettia's brilliant red floral display held against rich green foliage has made this unlikely species a holiday favorite. Its appealing presentation of the traditional Christmas colors has so endeared poinsettia that it is now second only to the Christmas tree as the most popular holiday plant. Euphorbia pulcherrima is named after Dr. J.R. Poinsett, and was introduced to gardeners in the early 19th century. Always popular, the holiday poinsettia trade is today a multi-million dollar business with plants sold everywhere from florists and nurseries to supermarkets and convenience stores. The species is a tall, rangy shrub that grows to a height of 10 ft (3.1 m). It has large, dark green, oval leaves that are "toothed" on the sides and pointed at the tips. They emerge from smooth green erect stems.